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Creative Project Manager

Glassdoor's Brand Identity Refresh

In driving the execution of Glassdoor's brand identity refresh, I assisted with a massive brand transformation that significantly altered the company's image and impact. This project was not merely a visual overhaul but a strategic repositioning that highlighted the significance of community within Glassdoor's ecosystem.

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Driving Impact

I spearheaded the creation of diverse marketing and design assets. Each asset reflects a dedication to creativity, strategic thinking, and a keen eye for design, enhancing brand communication and engagement.

 

From crafting captivating illustrations and email marketing assets to producing engaging blog content and brand refresh launch videos, I've ensured a cohesive and impactful visual presence across various platforms. 

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More About My Role

  • Managed internal and external contributors including freelancers, agency partners, and creative leadership.

  • Customized creative project plans, onboarding resources, and communication strategies to optimize project success.

  • Ensured that creative standards were upheld through quality assurance.

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Unlocking Insights

  • 71.67% increase in registrations on launch day.

  • Web platforms outperformed expectations, with an impressive 7% higher rate than forecasted.

  • Surpassed forecasted user numbers, driven by increased registrations and higher-than-expected returning users on our app.

Take a Closer Look

More Meets the Eye

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