Taking the Creative Journey to the Finish Line.
Def Leppard - Let's Rock It
App Launch
As a campaign manager during the launch of the gaming app, I led engaging in-person activations fueled by operational expertise and next-level creativity, ensuring that every aspect of the campaign resonated with the target audience and aligned with Def Leppard's brand identity.
Northwestern Mutual x Milwaukee Brewers
Brand Partnership
Behind every game-day moment was a coordinated production effort designed to maximize the impact of Northwestern Mutual's partnership with the Milwaukee Brewers. As Senior Content Producer, I led the cross-functional execution of 25+ deliverables across broadcast, digital, web, email, in-stadium media, and experiential touchpoints, bringing the brand to life on and off the field.
Verizon's rebrand introduced a bold new brand identity system built around the iconic glowing red "V." As Creative Project Manager, I led the operational rollout across paid media, Verizon.com, and B2B sales enablement, overseeing the production of net-new brand assets and keeping cross-functional teams aligned from concept to launch.
Vision Zero
Documentary Series
As a Creative Producer, my role was to transform a city-wide public safety initiative into a human-centered storytelling experience. From production planning and stakeholder coordination to on-site filming and distribution, I helped bring powerful stories to life that inspired awareness, conversation, and community action.
I worked with Nestlé’s in-house creative agency that engages with consumers across all digital touch points to deliver best-in class creative for 30+ Nestlé brands. As a digital project manager for Nestlé’s web team, we worked on the Coffee Mate end-of-year website refresh project that involved a comprehensive overhaul of the entire website.