Taking the Creative Journey to the Finish Line.
Def Leppard - Let's Rock It
App Launch
As a campaign manager during the launch of the gaming app, I led engaging in-person activations fueled by operational expertise and next-level creativity, ensuring that every aspect of the campaign resonated with the target audience and aligned with Def Leppard's brand identity.
Verizon's rebrand introduced a bold new brand identity system built around the iconic glowing red "V." As Creative Project Manager, I led the operational rollout across paid media, Verizon.com, and B2B sales enablement, overseeing the production of net-new brand assets and keeping cross-functional teams aligned from concept to launch.
I worked with Nestlé’s in-house creative agency that engages with consumers across all digital touch points to deliver best-in class creative for 30+ Nestlé brands. As a digital project manager for Nestlé’s web team, we worked on the Coffee Mate end-of-year website refresh project that involved a comprehensive overhaul of the entire website.