Digital Project Manager
Coffee-mate's Website Component Update
Coffee-mate's end-of-year website update involved a comprehensive overhaul of the entire website. This encompassed conducting a thorough audit of copy and design to eliminate all seasonal content and updating the homepage marquee for a fresh look.
Keepin' It Fresh
As a Creative Project Manager, it's my job to keep things fresh and inspiring. This led us to introduce a new product category: Real Dairy Creamer with Zero Sugar. In conjunction with this addition, we updated the product category section found at the end of every Natural Bliss product page. Our updates involved removing seasonal content and integrating information about the zero sugar creamer. These changes were made to ensure that Coffee Mate's website offers an up-to-date and user-friendly experience for visitors, aligning with our goal of providing the best online experience possible.
More About My Role
-
Collaborated with the legal team on the approval process for all web projects.
-
Worked closely with Creative Producers to develop and manage budgets that align with project scope, timing, and approved financial plans.
-
Proactively identify and address communication gaps within the team, taking a hands-on and solution-based approach to resolve issues and enhance workflow efficiency.
-
Coordinate with stakeholders to streamline approval procedures and ensure project milestones are met.
Data-Driven Solutions
-
After conducting competitor research, we expanded the hero image section to create a more impactful visual experience for users. This resulted in increased engagement with the website's main content.
-
We reorganized the product categorization to align with user preferences and browsing patterns.
-
We worked closely with the marketing team to strategically place key content sections to better align with user expectations and improve content visibility. This resulted in increased time spent on page.
Take a Closer Look
Updated Hero Image
Diving into Design
