Digital Project Manager
Verizon's New Brand System
Verizon launched a bold new brand identity built around a glowing red "V," complete with an updated color palette, photography style, and a full design system. The rollout demanded net-new brand assets across paid media, Verizon.com, and B2B sales enablement, all produced at scale and in sync.
Glow Big or Go Home
As Creative Project Manager, I led the operational rollout of Verizon's new brand identity across digital marketing and B2B channels. I kept cross-functional teams aligned, feedback cycles tight, and production moving across multiple launch phases, all while making sure the new design system landed consistently, not just cosmetically. My focus was on the space between creative vision and real-world execution: closing the gap between what the brand was becoming and what actually shipped.
More About My Role
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Managed production and asset development for B2B marketing initiatives, including updates to paid media, Verizon.com experiences, and sales enablement materials.
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Ensured creative executions aligned with broader business objectives by facilitating conversations that challenged teams to evaluate whether concepts supported Verizon’s evolving brand positioning and B2B goals.
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Worked closely with creative team to push beyond surface-level brand application, encouraging exploration of how the new design system could be applied in ways that were both strategically aligned and creatively impactful.
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Coordinated cross-functional feedback and approvals to maintain momentum while ensuring the new brand identity was implemented consistently across deliverables.
The V Delivers
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Helped drive the evolution of Verizon’s new brand identity system, contributing to a Phase 2 rollout that expanded expressive brand elements into B2B marketing after early implementations revealed creative gaps between B2C and B2B applications.
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New brand creative delivered a 23% lift in CTR across paid media placements compared to legacy assets.
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Coordinated reviews and approvals across 6 cross-functional teams, reducing average feedback cycle time by 40% through streamlined workflows and proactive stakeholder alignment.
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Updated B2B sales enablement materials contributed to a 17% increase in sales team adoption of new brand collateral within the first quarter of launch.
The eVolution
